What is Epic? According to the dictionary definition it can mean a narrative, long film, book, or other work portraying heroic deeds and adventures or covering an extended period of time or something that is heroic or grand in scale or character. Informally it can be something particularly impressive or remarkable. You get the idea, it is something you don't see everyday and are impressed by — a lot. Can a beer event be epic — read on!
In the late 1930s a team of social researchers descended on Lancashire (UK) and spent several years observing the people of Bolton and Blackpool as they went about their daily lives. As part of that, in 1937 and 1938, they made a special study of pubs, which led to the publication of one of our favourite books of all time, The Pub and The People in 1943.
When you think of tourism, you may think of traveling to a location solely for pleasure or a sense of curiosity. Road trips, day-trips to the countryside, or maybe travel abroad. Now, if you add beer to that equation, now what images does beer tourism invoke?